自從廣告誕生以來，廣告的形式可以用五花八門、推陳出新來形容。從雜誌裏的立體廣告，到CE介紹過的人體廣告，商家可真是絞盡腦汁。如今，一種能放在嘴裏的廣告讓消費者欲罷不能。
Online advertising is the “1)holy grail” for news organizations looking to replace all that revenue they’ve lost from classified subscriptions and print advertising. But there’s one thing you can do with a print ad that you will never be able to do with an online pop-up： eat it. That’s right. A New Jersey marketing company， US Ink， has begun inserting paper strips called “taste and save” sticky notes into print advertisements for food products.
Todd Wheeler (Marketing Manager for US Ink)： They use an edible film， very similar to the 2)ubiquitous 3)Listerine strip， and what they’re able to do is replicate the taste of any food or beverage. It’s never been offered before， where you have taste sampling for an advertising experience to a mass market.
Host： You mean taste sampling like in the supermarket， where the lady stops you and gives you some sort of cheese puff.
Todd： That’s right. Using that method can be somewhat costly and， you know， for a given store you may interface with two hundred， three hundred people per store per day. By using the newspaper mass media， you’re able to hit tens of thousands， hundreds of thousands， of people in one day. You know， it’s interesting， a lot of times we hear about the death of newspapers， but more than 100 million adults in the United States read a printed newspaper every day. That’s more than watch the 4)Super Bowl.
Host： OK， so we’re talking about publishing and food strip technology， but of course， the first thing that jumps to my mind is the painting by Magritte of a pipe， and the painting， I think， is titled “This is not a pipe； this is a picture of a pipe.” When you have a flavor strip that tastes like a can of stewed tomatoes but is really just a flavor strip of a can of stewed tomatoes， isn’t that almost false advertising？