體育與藝術
作者：米興棟
【Abstract】This paper mainly analyzes the formal beauty of product de-sign with other analysis on the factors that constitute the aesthetic char-acteristics of the product， such as the technical factors， artistic factors and social environmental factors. No matter how the industrial product design is going to develop and change， the design could not separate from the beauty of form and also should not overlook the importance of the beauty of form.
【Key words】Product design formal beauty
1.Product design in formal beauty
The beauty of a product consists of many factors. The form of a product， which is the external appearance of its material and structure， is a whole constituted by certain line， color， shape and other material properties which could be directly perceived. The design of the form is an innovative activity the designer made according to its functions. However， only the form of the product design combines with its function could it be called formal beauty.
The formal beauty has a unique aesthetic meaning and it has to comply with the basic principle of formal beauty. Product design is the material reality people live by. It has not only material functions but also mental functions. Therefore， the beauty of design is the beauty of reality and the formal design of product has a unique aesthetic meaning.
Formal beauty of product design should have a symbolic function. The so-called symbol of the product form is used to describe the product and its functions， namely， “what it is”， which makes the form be with cognitive function. Through the symbol and combined with previous experience， people could decide “what is this product for” or “how to use it” so as to get a further understanding of its function and usage.