第51章 Chapter 6 Pecuniary Canons of Taste(16)(2 / 3)

What is insisted on here, however, is that the canon of taste under which the designer works is a canon formed under the surveillance of the law of conspicuous waste, and that this law acts selectively to eliminate any canon of taste that does not conform to its demands. That is to say, while the decadent book may be beautiful, the limits within which the designer may work are fixed by requirements of a non-aesthetic kind. The product, if it is beautiful, must also at the same time be costly and ill adapted to its ostensible use. This mandatory canon of taste in the case of the book-designer, however, is not shaped entirely by the law of waste in its first form; the canon is to some extent shaped in conformity to that secondary expression of the predatory temperament, veneration for the archaic or obsolete, which in one of its special developments is called classicism.

In aesthetic theory it might be extremely difficult, if not quite impracticable, to draw a line between the canon of classicism, or regard for the archaic, and the canon of beauty, For the aesthetic purpose such a distinction need scarcely be drawn, and indeed it need not exist. For a theory of taste the expression of an accepted ideal of archaism, on whatever basis it may have been accepted, is perhaps best rated as an element of beauty; there need be no question of its legitimation. But for the present purpose -- for the purpose of determining what economic grounds are present in the accepted canons of taste and what is their significance for the distribution and consumption of goods -- the distinction is not similarly beside the point.