16.媒體與道德
段落大意：媒體必須有職業道德。
In this world, there is concern about the connection between the media and ethics. The press and the media are responsible for reporting news, issues and events as clearly as possible. Any distortions （扭曲） can cause the message to be misinterpreted or completely wrong. News organizations are given a responsibility to represent the public interest. In order to gain the public’s trust, such broadcasters are required to work within the parameters （界限） of ethics. No matter what issue, company or news are being reported on, every media organization must work with a code of ethics. This is a sort of safeguard to the honesty of the organization. It demands that the media should tell the truth, protect privacy of individuals, and avoid the many conflicts that could possibly arise as a result of misinforming the public.
17.媒體對人的操縱
段落大意：媒體的日益發展給人們的生活、思想帶來了極大的幹擾，並操縱著人們的思想。
With the increasing impact of media on our lives today, it has become easier for companies to manipulate （操控） people’s minds through advertisement. With the introduction of TVs in virtually every home, we are being constantly reached by mind-manipulating commercials （商業廣告）. This situation has become worse through the introduction of the Internet at people’s offices and homes. The fact is that it is impossible to go through a day without being bombarded （轟炸） with advertisements unless you live in the deepest part of the Amazon and even then it is still likely that an American Express employee will find you to hand you a replacement for your recently lost American Express credit card.
18.廣告的作用
段落大意：廣告的作用是吸引顧客，使顧客相信廣告中的產品和服務是最好的。
Advertising is used in all aspects of everyday life, in magazines, newspapers, billboards, television and on radios. They aim to show that their products are bigger, brighter and better than any other ones on the market. Frequently, advertisers use color, text, images, language and layout （版麵設計） to fight for viewers’ attention, so that they can influence audience’s opinion about this particular product and therefore persuade them to buy.
19.廣告無處不在
段落大意：如今，廣告充斥於人們生活的各個角落，其中有些廣告提供了騙人的信息。
Almost every time one turns on the television he will see some sort of advertisements. Shoes, cars, phones, and many other products are advertised every day. We see all sorts of commercials which are full of fine lines that are displayed so fast that one, who is not a speed reader, could never make them out before they disappear. There are also radio advertisements, billboards, and fliers （廣告傳單） containing false or misleading information.
20.對廣告的爭議
段落大意：廣告的快速發展使得我們每天都處於各種廣告的包圍之中，因此引起了很大的爭議。
Along with the rapid progress of society, the advertising industry has undergone a remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arouse a fierce debate concerning the proposal that we should ban all kinds of advertisements.
21.媒體對選舉的影響
段落大意：在美國，媒體對選舉有著深遠的影響，大部分人在選舉候選人時都會受到媒體的引導。
In our nation today, most of the American citizens cast their votes according to what they see on the news. It is safe to say that the media primarily controls people’s opinion on political issues. Unfortunately the world’s most developed nation doesn’t have time to carefully pick their leaders at any level. While vast opportunity of research is available for American citizens to carefully pick their candidates, they choose to go along with what the media tells them to do. It is the media that control the nation, set the agenda, and select the President.
22.印刷媒體
段落大意：印刷媒體包括廣告單頁、小冊子等，能給消費者提供更詳細的信息。
The purpose of media is to communicate news and information to the public via printed or visual forms. In contemporary society media is an essential way to advertise a product to its target audience, because it will be seen by a wide range of people. Printed media can be seen in leaflets and brochures since it is used to inform the audience of a certain product by using more detailed information than visual media. Furthermore, printed media can also be seen in newspapers such as broadsheets （大張印刷品） and tabloids （小報） where they provide readers with information and gossip （in tabloids） around the world.
23.媒體對文化的表現
段落大意：媒體反映著社會，塑造著文化，作為其基礎的廣告更是傳播著形象、價值觀、成功等。
The media, which is somewhat reflective of society, has such a strong effect on our lives that we do not even notice its presence sometimes. Media is a powerful force in shaping our culture and democracy. Media reflects and sustains （支撐） the values and traditions of our society. Advertisements are the foundation of mass media. They sell images, values, success, normalcy （常態）, and romance.