Seasonal Sales
Promotional periods are t by retailers，and the cost of the promotion is usually shared between the retailer and the brand.By designing a sale program that cides with a specifibsp;holiday or asonal time of year，retailers and marketers bsp;predibsp;a spike in er spending and recoup loss in sales and iory.Choosing the disted pribsp;in jun with the length of time is key，bebsp;marketers do not want the er to get so aced to the lower pribsp;that they are less willing to pay full pribsp;for the produbsp;when the promotional period has expired.
Bulk Purcha
A bulk-buying promotion strategy lowers pribsp;for buying more than one of a specifibsp;item.This ensures that marketers will ll more units，and take advantage of lower produ costs bebsp;of eies of scale.ers who buy petitive to low-pribsp;goods in bulk reap the bes of this strategy.A bulk-buying promotion doesn’t work as well with a price-skimming strategy bebsp;the higher-pribsp;items are not normally manufactured in quantities large enough to be sidered a bulk purcha.
Membership Programs
er enrollment in a valued membership club—where she receives exclusive promotional dists—is something that is ud at all pribsp;points and bsp;actually fortify perception of the brand.Bebsp;membership equates to exclusivity，it doesn’t diminish brand equity in a luxury produd it bsp;spur multiple sales in lower-pribsp;goods.Furthermore，by trolling the sales periods for valued ers，marketers bsp;predibsp;when a specifibsp;gment of their ers will be more likely to buy.Thus，business profit from two ine streams：a disted but more predictable ine stream，and full-pribsp;but less-predictable stream.