Limited Offers
Coupons and rebates are both examples of limited offers.The promotions redubsp;the pribsp;for one time only,pushing the er to take buying a.If the marketer has skimmed the market,his main preoccupation is to dist the produbsp;without diminishing the perceived value of the premium brand.However,if the marketer is peing the market,he has to be careful not to t a promotional pribsp;so low that it will bsp;into profits.The time frame when marketers will e a return on iment is not so easily calculated,sinbsp;the er choos when to cash in the coupon or rebate.
Seasonal Sales
Promotional periods are t by retailers,and the cost of the promotion is usually shared between the retailer and the brand.By designing a sale program that cides with a specifibsp;holiday or asonal time of year,retailers and marketers bsp;predibsp;a spike in er spending and recoup loss in sales and iory.Choosing the disted pribsp;in jun with the length of time is key,bebsp;marketers do not want the er to get so aced to the lower pribsp;that they are less willing to pay full pribsp;for the produbsp;when the promotional period has expired.
Limited Offers
Coupons and rebates are both examples of limited offers.The promotions redubsp;the pribsp;for one time only,pushing the er to take buying a.If the marketer has skimmed the market,his main preoccupation is to dist the produbsp;without diminishing the perceived value of the premium brand.However,if the marketer is peing the market,he has to be careful not to t a promotional pribsp;so low that it will bsp;into profits.The time frame when marketers will e a return on iment is not so easily calculated,sinbsp;the er choos when to cash in the coupon or rebate.