9.Supplementary Reading(2 / 2)

·Learn from your mistakes and always keep the er informed

We aim to get it right first time every time.It doesn’t always work,but when it doesn’t,we take that as an opportunity to develop ourlves,so that we get it right from that point onwards.ALWAYS keep the er up to date so they don’t bee frustrated by not knowing what’s going on in the background.

·Link PR departments cloly to er Servibsp;departments

Link your PR departments(公共關係部)cloly to your er Servibsp;departments to ensure that you give er rvibsp;that differentiates you from the market and is aligned with the business’s core values.Our er rvibsp;department “feels” like our brand.We have the same terminology,tone and behaviors aligned throughout our anization.

&middularly carry out er satisfa surveys

Regularly carry out er satisfa surveys to ensure you are doing the best for your ers.Include the Promoter Score to absp;as a benchmark as to how you are sg in parison to the market and your petitors.

·Log all iions in a er databa

U a good bsp;system(客戶關係管理係統)to log any unication so everyone in the team bsp;get to know your ers.This will make the er feel you have a personal relationship.Taking the time to build personal and professional relationships will take you a long way and give you more loyal ers.

·Uand the root bsp;to prevent situations recurring

Make sure that data taken from er rvibsp;is fed babsp;for root bsp;analysis to prevent situations recurring,and is also pasd on to sales and development teams.