For my personal point of view， I think this is the best investment， Berkshire can do through a lot of advertising， GEICO can establish a direct relationship with more American families year after year per family$ 1，100 to us to use， which allows us to become one of the nation"s best—selling direct selling products in many sales of a wide range of products of the company， which， as we establish a long—term relationship and more American families， cashmore will be pouring in （here does not rely on the network）， increased to 766，256 people last year， the number of customers as GEICO， contain operating profit and float increased to $ 590 million of capital contributed.
Over the last three years in the auto insurance market share increased from 2.7% to 4.1%， we rightfully belong in many families， perhaps even in your family， make a phone call to us look. About 40% people who read our rates， you will find you can save a lot of money for them （only so I did not say 100% of the reason is that the insurance industry for risk estimates are different， some insurance companies residents living in certain geographical areas and customers to engage in certain occupations have a preference， but I still firmly believe that we offer to the general public rates are usually lower than other national companies， GEICO information that comes with the Annual Report ， we will be able to see that we provide to the discount rates from up to 8% of the nation"s 40 states shareholders， ranging from discounts As for other states， the shareholders also accept open applications.
——摘自1999年巴菲特寫給全體股東的年報
譯文
就我本人而言，我一直認為這是伯克希爾做的最好投資，通過大量的廣告，GEICO可以直接和越來越多的美國家庭建立起關係且每年每個家庭都會提供1100美元的資金給我們使用，這讓我們的產品能快速成為全美最暢銷的直銷產品之一。隨著我們和越來越多美國家庭建立起來的關係，現金會源源不絕地流入進來，根據去年的統計，GEICO的客戶數量已經增加至766256人，包含浮存金以及營業利潤等方麵的增加就貢獻了5.9億美元的資金。
從過去三年的表現來看，我們提高了在汽車保險上的占有率，從早先的2.7%提高至4.1%，無疑我們屬於全美大多數家庭的，也可能包括你家，不信可以打電話試試，大約有四成的人看了我們的保險費率後，會認為能夠給他們節省一筆支出。我依然會相信我們向一般民眾提供的保險費率要低於其他保險公司，在隨年報附贈的GEICO資料裏，可以清楚地看到我們給出最高8%的折扣費率。