概述
現在,商品的種類越來越多,各種形式的促銷手段層出不窮。為了吸引消費者的眼球,各個商家使出渾身解數。更有甚者,不惜誇大產品功效,進行虛假廣告宣傳。這不僅會誤導消費者,損害消費者的利益,更容易導致市場的惡性競爭。對於這樣的虛假廣告,我們應該呼籲全社會共同抵製,呼籲政府嚴厲打擊。
一、寫作思路 首段:描述下文的漫畫內容:漫畫通過一則虛假的減肥廣告說明,消費者常常會受到虛假廣告的誤導,掉入商家的陷阱。
中段:具體闡述虛假宣傳對消費者及市場產生的不良影響。首先消費者會受虛假廣告的誤導,無法做出最好的決定,買回來的產品甚至可能是對健康有害的。其次,對於整個市場來說,虛假宣傳會造成惡性競爭,破壞應有的競爭秩序。
末段:總結全文,呼籲政府和社會采取措施,共同抵製虛假廣告。
二、參考範文和譯文 參考範文
False Advertising
The picture makes a joke about the power of Photoshop. It can make a person look as if they have painlessly lost weight. It shows the kind of false advertising that some people fall for, and which does harm to consumers and infringes on the rights of other companies. The government and society together need to combat the problem of false advertising.
Deceptive advertising harms customers. For one thing, under the influence of deceptive advertising, a customer might not make the best decisions for himself/herself, or they may not get the product or service they are looking for. What's worse, some defective goods might even endanger one's health. Another issue is that false advertising will certainly have a negative impact on competition between companies in the same industry by discouraging innovation and exploration and giving certain companies an unfair advantage. In the end, it is the customers that will suffer by getting degraded goods at even higher costs.